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Fashion 'Reset' | Reading Materials

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Graye has compiled a list of reading materials that you can easily access in the comfort of your home. Here we have a curated mix of online articles and books read by the team over the past few weeks. They are written by industry experts and commentators about ongoing issues that make fashion unsustainable, recent effects of COVID-19 on the fashion industry, and give more insight into understanding the way we consume fashion products. 
 
Online Resources:
Rewiring Fashion
Vogue Business Article: Fashion has a waste problem. These companies want to fix it
The Slow Factory
 


Books: 

The Business of Fashion & McKinsey The State of Fashion 2020



 
To better address consumer themes next year, fashion players should focus on clearly understanding how to best use new social media channels and functions, how to optimise their store networks and experience, and how to best deliver industry change toward greater sustainability.
 

The Slow Grind — By: The Laundry Arts


Image of The Slow Grind:                  Pre-order
The Slow Grind is a collection of essays, think pieces and conversations, gathering some of the most formidable voices across the creative and fashion industries, to address the crucial questions of creative, social and environmental sustainability. This resource is the essential text for comprehensive change. One that will influence future strategies and penetrate future structures by challenging the systems we are currently a part of.
 

The Future We Choose: Surviving the Climate Crisis

The Future We Choose by Christiana Figueres and Tom Rivett-Carnac
 
Climate change: it is arguably the most urgent and consequential issue humankind has ever faced. How we address it in the next thirty years will determine the kind of world we will live in and will bequeath to our children and to theirs.

As a fashion brand, we believe in harnessing change through our actions. Graye is reevaluating our current business and design processes and will be changing the way things are done. We also hope to cultivate an open platform to share and learn together with our customers about ongoing issues relating to fashion and culture. This is the first step in bringing greater awareness to important issues such as environmental waste, sustainability and slow living.  

 

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