Orchard Road had its own Shibuya crossing moment on Friday (June 21), when a crosswalk fashion show kicked off the re-branded Great Singapore Sale, now called GSS: Experience Singapore. Titled Orchard Road Fashion Scramble, the fashion showcase opened with a flash mob of more than 100 dancers at the intersection between The Heeren, Mandarin Gallery, and retail store Design Orchard.
Then, in nine 50-second sequences timed between traffic lights, 100 models walked the perimeter of and diagonally inside the yellow traffic square, donning designs from both local and international designers.(1)
GRAYE is proud to one of the local brands to kick off the show.
We joined this year's GSS festival not only to create awareness of the brand but also to celebrate the emerging local talents from fashion institutions to independent labels. We always believe that Fashion is an important soft power to a nation's growth.
On a side note, we are happy to announce that there will be more presence of GRAYE in Orchard Road. You can find our designs at Design Orchard this coming 5th July 2019.
Design Orchard is an integrated retail and incubation space that puts Singapore’s designers and their creative pieces in the limelight. This 2.5-storey building comprises a retail showcase, an incubation workspace exclusively for designers, and a public amphitheatre that plays host to a range of dynamic events all year round.
Situated at the very heart of the beloved shopping district it was named after, Design Orchard cultivates budding local designers to grow internationally.
Address: 250 Orchard Road (Junction of Orchard Road & Cairnhill Road), Singapore 238905
Opening hours: Mon to Thu, Sun: 10AM-9:30PM, Fri to Sat: 10AM-10PM
(1) Amanda Chai. (2019, 21 June) GSS: Experience Singapore kicks off with traffic-stopping fashion show in Orchard Road. Singapore: The Straits Times