FASHION SHOW DEBUT
Since our launch in December 2016, we have since released 2 collections for men who are seeking understated street-casual pieces. We were buzzing with energy prepping looks from hair and make up to the final runway rehearsal. View our behind-the-scenes footage to find out what went down during our fashion show debut.
Graye was invited to showcase our FW17 collection' Second' at RUNWAY 2017, an annual fashion show for emerging brands. The rooftop fashion show and Bazaar was held at the sleek Hive Life headquarters at Clarke Quay with an overwhelming response of 300+ guests. They regularly organise fashion shows in countries like Hong Kong, KL and Shanghai.
As a brand founded on the web, we are proud to have been featured in 'Life' newspaper as well as participate in a fashion show all in the same month. In the ever-changing world where online shopping is edging out brick and mortar shops, how do we find a balance? At Graye, we strive to focus on building our online presence as we believe that the future lies in digital shopping. However, we do understand the importance of attending pop-ups ( Public Garden trade show, TLP etc), hence we were excited to meet everyone who came down to support us during the Market Bazaar. This experience allowed us to mingle with our customers and meet various upcoming local brands and student designers. We are always on the look out for collaborations with fellow designers.
Ultimately a ready to wear collection, we accessorised the pieces to showcase the various ways you can carry off our signature style . Below are the 4 looks from our FW'17 Collection styled for the fashion show. All pieces available online.
Post-show: Graye Creative Director Qian Qian with all the models.
View more behind the scenes footage above. Official fashion video launching real soon!
Organisers: Runway Asia and Hive Life
Shoe Sponsor: Pedro
Models: Zac, Kaven, Caleb and Patrick