G R A Y E
「G R A Y E」Started in 2016, is a ready-to-wear men's clothing label that seeks to portray our interpretation of balance and sustainable fashion concepts into our designs. Advocating modern zen lifestyle, our pieces are minimally designed with the convergence between eastern and western fashion elements.
Every collection brings insight into our design process, as we try to share more about our creative process in the effort to bring about transformative design. All our merchandise is designed in-house, created to endure through time in both quality and style.
Founder | Qian
Shortlisted as a finalist for i-D International Emerging Designers, NAFA degree scholar- Xie QianQian is known for creating versatile unisex apparel that strikes a balance of aesthetics and functionality. She founded her brand GRAYE in 2016, a Mens/ Unisex brand that stands out from the market that offers eco-friendly fabrics and unique detailing that is versatile for both gender. She describes GRAYE as a brand that embraces cultural diversity; it tries to stay grounded to its roots while constantly seeking innovative ideas. She hopes to spread the brand culture that advocates a modern zen lifestyle and positive value through not just apparels but also other essential items in the near future.
GRAYE endeavors to prioritize sustainable practices and design thinking throughout the entire business. To reduce wastage in all aspects of design, production and operations of the business. This is achieved by reprocessing surplus products , reducing carbon footprint with in-house production or simply manufacturing smaller quantities. Currently GRAYE is starting to shift from manual prototyping to digital design techniques to reduce waste as well.