Experience GRAYE’s flagship store, where you’ll be able to shop at our interactive retail space, and engage firsthand with the team at our studio area. Located at Wheelock Place, Singapore, the interior was uniquely designed with an open concept where the retail shop meets studio space.
From using adjustable cable systems for our clothing racks, to fitting rooms made out of paper, a great number of our displays can be easily moved to change its look and functionality. This was a crucial element for us to bring about new layouts, and create a new experience each time you step foot into our store!
As polished as we try to be, a designer’s workspace can often times be just as messy! It can involve drafting out new designs, sewing samples and host discussions on further developments. While we strive to present GRAYE in a professional manner, we believe it’s crucial to display the raw and unedited scenes that happen within a brand like ours.
REFLECT by making conscious decisions. Have a say in what you wish to see in our store, and in our brand as a whole. This corner was designed to reach out and encourage engagement from the public, giving you a voice.
REVIVE-ing old, defect and sample pieces our team has collected over the years, and making it new. This corner was created to repurpose old garments into one-of-a-kind pieces, giving it a new life and extending its lifecycle.