Created by Singapore Polytechnic Students: Haqiz & Jason
Furō (フロー) is a brand identity video made for GRAYE. The concept revolves around 'flow', capturing the different moods and styles of the brand. The scenes are designed based on 5 distinct characteristics of the brand and have a flow of their own but, through a rhythm, they flow as one.
'Contemporary, Space, Style, Universal and Design'
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(G) (R) (A) (Y) (E) |
CLOCK NATURE CURTAIN RIVER STREAM JOURNAL |
'Contemporary' - in the present 'Space' - tranquility and freeness 'Style' - zen aesthetic 'Universal' - combination 'Design' - the flow of creation |
