THE JOURNEY

GRAYE is a canvas for self-expression and a testament to purposeful style. Our journey as contemporary apparel and lifestyle brand is defined by blending creative innovation and cultural elements with a deep respect for the fundamentals and traditions of craftsmanship.

Our versatile, hyper-functional unisex designs are made to endure and evolve with you through the years. Each piece is a study in balance — merging old and new, east meets west, structure and fluidity — a reflection of our identity.

OUR PHILOSOPHY

 [ ON DESIGN ] 

G R A Y E embodies an indirect and restrained design philosophy, defined by thoughtful minimalism marked by intentional details that seamlessly blend functionality and style.

We design for the individual mind to express itself freely, without compromise, creating the ideal unisex garment for diverse body shapes and genders. We aspire to assemble a modern modular wardrobe where every piece works together to make lifestyle and self-expression effortless and worry-free.

 [ ON MAKING AN IMPACT ] 

Our approach is intentional and measured, refining each product until it meets our standards to minimize unnecessary production and overconsumption. We stay committed to this vision by creating durable, purposeful and sensible products.

We foster connection and co-creation at multiple levels. From creating transformable garments designed for sharing and multi-use wear to providing personalization and alteration services to extend our products lifespan and offering bespoke services for one-of-a-kind designs made to last a lifetime.

 [ ON COMMUNITY ] 

Our work connects people to the language of design, which offers us meaningful ties to community, to those who share the same values: the ambition to be radical and ever-evolving, the pursuit of an enriched life.

Through these connections, we enrich each other’s passion for fashion, craft, and culture, to which we joyfully contribute a vision of genderless design that encourages perpetual exploration and curiosity. 

THE FOUNDER

Founded by Creative Director Xie Qian Qian from Singapore. GRAYE continuously evolves with each collection, building upon a foundation of robust and timeless designs. Our collections are distinguished by distinctive fabrics, innovative details and refined cuts, inviting you to explore the art of living with intention and sophistication.