Reinventing the Use of Paracords
To extend our artefact range, we discussed ideas of designing products that would aid the everyday life of our customers, and effortlessly mould into their lifestyles. It was important for...
Behind the seams
Get in depth with our collections. From the story to design approach
Nothing 'New' is made
Model: Yumika Hoskin Photography: Rebekah Ong / Xie QianQian Videography: Jhorell Geronimo Styling: Rachel Lim
A for ARTEFACT
Living in a generation of oversaturated e-commerce blogshops and fast fashion brands, Graye has always strived to be an exception. We do our best to sell more than just clothing...
UPCYCLING PACKAGING: MASK PROTECTIVE SLEEVE
Packaging has always posed a significant challenge for the fashion industry due to its environmental impact. At GRAYE, while we recognize that completely eliminating packaging waste is difficult, our goal...
UPCYCLING WITH GRAYE: DIY CURVE MASK
As our world embraces the new norm of protective coverings, Graye wants to encourage 'make and mend' practices within our community. Our intention from the beginning was firstly to design innovative and functional protective...
Graye Studio | Necessary Change
CALL FOR FUNDAMENTAL CHANGE It has been some time since the chaotic turn of events this 2020. With the disruption of all non-essential businesses, the fashion industry has been greatly...