Pronounced “GUI”, 
Echoes “GRAYE”

 

归 (Guī) is our promise: to return every scrap of fabric to its purpose, every community to its rightful value and every design to its sustainable roots.

 

Return to Roots, Reimagine Cycles.

  

OUR INITIATIVES

1. THE PILLOW TOTE

 

This is our multi-wear store tote, crafted from offcuts and raw calico—designed with intention and built for movement. Wear it flat for full capacity, or fold it in half for a compact, shoulder-friendly carry. Lightweight yet durable, it adapts to your needs throughout the day.

Born from our commitment to reduce waste, the Pillow Tote was created to revive surplus and leftover fabrics from the production of our designs and something uniquely GRAYE—functional, minimal, and conscious.

By repurposing what's already on hand, we minimise waste, lower resource consumption and extend the lifecycle of our materials. With a streamlined design that requires minimal production time and cost, this tote represents our ongoing pursuit of mindful making—without compromising form or function. 

Available for you to discover in stores.

  
 2. BESPOKE SERVICES

 

A bespoke range dedicated to custom and experimental designs. We leverage advanced 3D and digital tools to enhance our creative process, transforming how we design, present and market our products. This integration of technology allows us to push the boundaries of fashion design and offer unique, personalised experiences.

Our custom bespoke service utilises digital avatars and realistic renderings based of the client’s design and measurements to provide a modern approach to casual tailoring and create a more efficient workflow.

In addition to our bespoke service, we employ 3D presentations for our pre-order model. This model supports experimental designs by allowing customers to preview and pre-order items before they go into production.

Explore more about the services here.

3. ONESIE TO TEE

 

At GRAYE, sustainability doesn’t stop at the point of purchase—it grows with you. Onesie to Tee is our dedicated after-sales service that transforms your outgrown YOUNG range onesies into wearable T-shirts, extending the life of each garment as your baby grows into a toddler.

By giving new form to existing pieces, we reduce waste, honour the resources that went into every thread, and embrace a slower, more thoughtful way of consuming. This service is part of our ongoing commitment to circular fashion—where nothing is discarded, and everything has the potential to evolve. It’s more than just upcycling; it’s about building a culture of care, where garments are cherished, reimagined, and made to last.

Discover more with your young ones here.