Experience GRAYE’s flagship store at Wheelock Place. Shop at our interactive retail space and engage firsthand in making your own personalised pieces with the our team at the ‘GRAYELAB’ corner.
The space was designed to encourage exploration and discovery for a dynamic shopping experience while understanding deeper about our brand. It’s an open concept with designated sections for our different product ranges and customisation services.
Spotlight on the GRAYELAB corner
GRAYE emphasises on the importance of a product’s journey from its design developments to completion alongside our sustainability ethos. The laboratory-like area displays our finished products together the materials and tools used to inspire you to recreate your own personalised piece.
GRAYE’s 3R Concept: RECREATE, REFLECT AND REVIVE.
With this store, our intentions are to engage more with you and grow our community through creative designs and sustainable lifestyle. Hence creating our 3Rs - RECREATE, REFLECT & REVIVE.
RECREATE your vision by customising your own colour combination of a GRAYE product, or even revamping an old GRAYE piece to your desired outcome with sashiko stitching and heat transfer prints, to further prolong your product’s life.
REFLECT by making conscious decisions. Have a say in what you would like to see in the store, and in the brand as a whole.
REVIVE-ing old, defect and sample pieces the team has collected over the years and making them new. This corner was created to repurpose old garments into one-of-a-kind pieces, giving them new lives and extending their lifecycle. Alteration and repair services are available here too.
Come stop by, explore our collections in person, and meet the team behind GRAYE!
Exit Orchard MRT, weave through ION Mall and crossover to Wheelock Place, head up the escalator to the second floor