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Furō (フロー)

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Created by Singapore Polytechnic Students: Haqiz & Jason
Furō (フロー) is a brand identity video for GRAYE. The concept revolves around 'flow', capturing the different moods and styles of the brand. The scenes are designed based on 5 distinct characteristics of the brand and have a flow of their own but, through a rhythm, they flow as one.
 
'Contemporary, Space, Style, Universal and Design'
  

(G)

(R)

(A)

(Y)

(E)

CLOCK

NATURE

CURTAIN

RIVER STREAM

JOURNAL

'Contemporary' - in the present

'Space' - tranquility and freeness

'Style' - zen aesthetic

'Universal' - combination

'Design' - the flow of creation

Furō MoodBoard

APPRECIATION TO:

Singapore Polytechnic Visual Effects & Motion Graphics Student

Graye would like to show an appreciation to Haqiz and Jason for featuring us in their video.

 

Furo

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