Created by Singapore Polytechnic Students: Haqiz & Jason
Furō (フロー) is a brand identity video for GRAYE. The concept revolves around 'flow', capturing the different moods and styles of the brand. The scenes are designed based on 5 distinct characteristics of the brand and have a flow of their own but, through a rhythm, they flow as one.
'Contemporary, Space, Style, Universal and Design'
'Contemporary' - in the present
'Space' - tranquility and freeness
'Style' - zen aesthetic
'Universal' - combination
'Design' - the flow of creation
Singapore Polytechnic Visual Effects & Motion Graphics Student
Graye would like to show an appreciation to Haqiz and Jason for featuring us in their video.