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 (Guī)

BESPOKE STUDIO
DIGITAL ATELIER
ONESIE TO TEE

Where we make things that don't exist yet.

 No piece in production right now. The atelier runs on thought, not calendar.
 
The space

No season. No calendar. No brief.

Digital Atelier is where GRAYE's designers work without a net, experimenting with form, function, and whatever's been living rent-free in their heads. Every piece starts as a 3D design, fully realised digitally before anything is cut. Some ideas solve problems. Some just needed to exist. All of them are made only because someone wanted them.

What comes out of here

Genderless. Functional. Occasionally strange.

Digital Atelier pieces don't follow a theme, they follow a thought. Expect collaborations, material experiments, and silhouettes that wouldn't survive a conventional sign-off process. This is the part of GRAYE with the least rules.


 
Past creations: Wearable 001
A jacket that unfolds into a skirt. We wanted to see how far one garment could stretch before it stopped making sense.

 

  How it works

When a piece is in the atelier, pre-order is the only way in. The earlier you move, the better the price.

Stage 1 — Pre-production (Weeks 1 to 2). The piece exists only on screen. Commit early. 40% off retail.

Stage 2 — In production (Week 3 onwards). It's in the making. 20% off retail.

Stage 3 — Post-production. A limited quantity lands in-store and online. Full retail price.

 

 

The next piece arrives when it's ready, not before. Join GRAYE Circle for first access.